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Discover the inspiring journey of Deepica Mutyala – entrepreneur, influencer, and founder of Live Tinted. Explore her beauty career, YouTube fame, brand story, and achievements.
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Deepica Mutyala, Live Tinted, Deepica Mutyala biography, South Asian beauty influencer, Deepica Mutyala YouTube, Live Tinted founder, brown girl beauty icon
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Deepica Mutyala age, Live Tinted products, Deepica Mutyala background, Indian American influencers, inclusive beauty brands, Deepica Mutyala net worth
💄 Deepica Mutyala Biography (2025): Beauty Entrepreneur, YouTube Star & Cultural Icon
Deepica Mutyala is more than just a beauty influencer—she’s a visionary entrepreneur, cultural advocate, and the founder of the inclusive beauty brand Live Tinted. With her bold presence on social media, inspiring message of representation, and game-changing products, Deepica has become a powerful voice for South Asian women and other underrepresented communities.
📚 Table of Contents
- Early Life & Cultural Roots
- Viral YouTube Breakthrough
- Founding of Live Tinted
- Beauty Philosophy & Advocacy
- Live Tinted Product Line
- Collaborations & Brand Endorsements
- Social Media Presence
- Awards & Achievements
- Personal Life & Public Image
- Net Worth & Business Revenue
- FAQs
- Final Thoughts
👶 Early Life & Cultural Roots
Deepica Mutyala was born on July 4, 1989, in Texas, USA, to South Indian parents. Raised in a traditional Indian household while navigating American culture, Deepica’s experiences as a brown-skinned South Asian woman shaped her perspective on identity, beauty, and belonging.
She earned her business degree from The University of Texas at Austin and went on to work in the corporate beauty space before venturing into content creation and entrepreneurship.
🎥 Viral YouTube Breakthrough
Deepica first caught international attention in 2015 when her YouTube video titled “How to Mask Dark Under Eye Circles” using red lipstick went viral. The video garnered over 10 million views, propelling her into the spotlight as a relatable and creative beauty expert.
Why It Went Viral:
- Simple yet unconventional beauty hack
- Representation of brown skin tones
- Authentic, easy-to-understand tutorial
- A fresh face in an industry lacking diversity
From that moment, Deepica began leveraging her platform to talk about colorism, diversity in beauty, and South Asian representation.
🧡 Founding of Live Tinted (2018)
In 2018, Deepica launched Live Tinted, a community-driven beauty brand born out of a need for inclusive products for melanin-rich skin. Initially launched as a digital platform where women of color could share their stories, Live Tinted quickly evolved into a full-fledged cosmetics brand.
Mission Statement:
“We are redefining beauty standards and creating products for every shade in between.”
Live Tinted’s flagship product, the Huestick, became a viral sensation for its multi-use formula as a corrector, blush, lipstick, and eyeshadow.
💅 Beauty Philosophy & Advocacy
Deepica’s beauty philosophy is about embracing your natural features, challenging Eurocentric standards, and promoting self-love. She’s vocal about representation, colorism, and mental wellness, especially within the South Asian diaspora.
Key Messages in Her Content:
- Brown skin deserves its own beauty aisle
- You don’t need to lighten your skin to feel beautiful
- There’s power in vulnerability and sharing your journey
- Real beauty includes scars, texture, and pigmentation
💄 Live Tinted Product Line
Live Tinted now offers a range of clean, vegan, and cruelty-free beauty and skincare products:
| Product Name | Description |
|---|---|
| Huestick | Multi-purpose pigment stick for eyes, lips, and cheeks |
| Hueguard | 3-in-1 Mineral SPF, moisturizer, and primer |
| Superhue | Brightening eye cream stick |
| Hueglow | Illuminating serum for radiant skin |
These products are formulated specifically for medium to deep skin tones, with undertones and shades that reflect diversity.
🤝 Collaborations & Brand Endorsements
Deepica has worked with brands including:
- Estée Lauder
- Clinique
- MAC Cosmetics
- Sephora
- Nike
- Credo Beauty
In addition to commercial campaigns, she’s been featured on The Today Show, Good Morning America, and Oprah’s Super Soul Conversations.
📲 Social Media Presence
Deepica leverages social media not just for beauty tips but to build an engaged community of “TintFam”—her Live Tinted followers.
Deepica Mutyala Social Stats (2025):
| Platform | Followers |
|---|---|
| 550K+ | |
| YouTube | 250K+ |
| TikTok | 200K+ |
| 80K+ |
She consistently shares:
- Makeup tutorials
- Inspirational messages
- Product launches
- Behind-the-scenes business content
🏆 Awards & Achievements
- Forbes 30 Under 30 (Retail & E-commerce)
- Business Insider’s Top Beauty Founders
- Allure Beauty Innovator
- Oprah’s Favorite Things 2023 (Hueguard SPF)
- Featured in Vogue, Elle, Glamour, Refinery29
💖 Personal Life & Public Image
While Deepica keeps much of her personal relationships private, she is open about her mental health journey, immigrant upbringing, and the pressures of being a founder in the public eye.
She advocates for therapy, meditation, and journaling as part of self-care routines.
💰 Net Worth & Business Revenue (2025)
Income Sources:
- Live Tinted product sales
- Brand partnerships
- YouTube monetization
- Public speaking engagements
- Affiliate marketing
Estimated Net Worth:
$5–7 million USD (approx. ₹40–55 Crores)
Live Tinted’s valuation has skyrocketed thanks to direct-to-consumer success and retail partnerships with Ulta Beauty and Credo Beauty.
❓ Frequently Asked Questions (FAQs)
Who is Deepica Mutyala?
Deepica is an Indian-American beauty influencer, YouTuber, and founder of the inclusive beauty brand Live Tinted.
What made Deepica Mutyala famous?
Her viral video using red lipstick as a dark circle corrector in 2015.
What is Live Tinted?
A beauty brand offering inclusive products for melanin-rich skin, founded by Deepica Mutyala.
Where is Deepica Mutyala from?
She was born and raised in Houston, Texas, USA, to South Indian parents.
How much is Deepica Mutyala worth?
As of 2025, her net worth is estimated to be between $5–7 million USD.
📝 Final Thoughts
Deepica Mutyala has broken barriers not just in beauty but in business and cultural representation. As the founder of Live Tinted, she continues to inspire millions by combining inclusive beauty, social advocacy, and entrepreneurship. Her influence extends beyond makeup—it’s a movement rooted in self-acceptance, diversity, and empowerment.
If you’re seeking beauty products that celebrate your unique skin tone and a role model who’s rewriting the rules, Deepica Mutyala is that icon.
