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Explore everything about Anaysa – India’s top female-run YouTube beauty and lifestyle channel. Know the creators, success story, content style, audience, and net worth of Anaysa.
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Anaysa – India’s Leading Female-Run Beauty & Lifestyle YouTube Channel
Introduction
In the vast world of YouTube, where content is king, Anaysa has carved a niche for itself as one of India’s most popular female-centric YouTube channels. With a focus on beauty, fashion, DIY hacks, skincare, and women-centric lifestyle topics, Anaysa has successfully built a loyal fanbase across India.
From home remedies to makeup tutorials and relationship advice, the channel resonates with millions of Indian women. In this blog post, we’ll explore everything about Anaysa—from its creators and growth journey to its revenue, content strategy, and future plans.
1. Who Owns the Anaysa YouTube Channel?
Anaysa is owned and managed by BrandzUp, a digital content company co-founded by Dushyant Kapoor and Shubham Choudhary. The channel was initially named Cute Girls Hairstyles India and later rebranded to Anaysa, which gave it a unique identity among Indian viewers.
While BrandzUp is the company behind it, the face of the channel includes creators like Shruti Sharma, who became the audience’s favorite through her consistent appearances in Anaysa’s videos.
2. Anaysa YouTube Channel Overview
- Channel Name: Anaysa
- Launched: 2012 (as Cute Girls Hairstyles India)
- Rebranded: Around 2017–2018 as “Anaysa”
- Category: Beauty, DIY, Lifestyle
- Subscribers: Over 12 million (as of 2025)
- Language: Hindi
- Primary Audience: Indian women aged 15–45
- Platform: YouTube, Facebook, Instagram
3. What Type of Content Does Anaysa Create?
Anaysa is famous for its relatable and easy-to-follow content. The topics range from everyday beauty concerns to festive makeup tutorials. Here’s a breakdown of the content categories:
🧴 Beauty Tips & DIYs
- Home remedies for hair fall, acne, dark circles, etc.
- Skincare and glowing skin routines.
- Mehndi, bridal makeup looks.
💄 Makeup Tutorials
- Step-by-step guides for beginners.
- Product reviews and budget-friendly looks.
- Festival and party makeup.
💕 Relationship Advice & Girl Talks
- Tips on dating, breakups, and friendships.
- Real-life situations with dramatized storylines.
🎀 Fashion & Lifestyle
- Festive wear try-ons, styling tips, and dupatta hacks.
- Seasonal skincare tips.
- Wedding-themed videos.
4. What Makes Anaysa Popular?
Anaysa stands out due to its authentic, Hindi-language content aimed at a female Indian audience. Here’s why it’s so successful:
✅ Relatable Personalities
Faces like Shruti Sharma, Ritu, and others help build a personal connection.
✅ High Engagement
Every video encourages comments, shares, and discussions, creating a community-driven channel.
✅ Consistency
Regular uploads (3–5 per week) ensure the audience stays connected and engaged.
✅ Smart SEO & Titles
Using Hindi-English titles like “Pimple hatane ke gharelu upay” makes it searchable and relatable.
5. Who Are the Key Members in Anaysa?
While Anaysa features multiple content creators, some prominent faces have included:
- Shruti Sharma – One of the most popular creators on the channel.
- Ritu – Known for lifestyle and relationship content.
- BrandzUp Team – Handles filming, editing, SEO, and strategy.
6. Anaysa’s YouTube Revenue & Net Worth
With a subscriber base of 12M+, Anaysa earns primarily from:
- YouTube AdSense
- Brand Collaborations
- Product Placements
- Affiliate Links
💰 Estimated Earnings:
- Monthly Income: ₹5–10 lakhs+
- Annual Revenue: ₹1–2 crore+ (combined sources)
- Net Worth (Estimated): ₹8–10 crore+
7. Collaborations and Partnerships
Anaysa has worked with brands like:
- Mamaearth
- Nykaa
- Patanjali
- Sugar Cosmetics
- Amazon & Flipkart
These collaborations are often in the form of sponsored content integrated within videos.
8. Anaysa on Other Platforms
Apart from YouTube, Anaysa is also active on:
- Facebook – 1M+ followers
- Instagram – Product reviews, mini videos, reels
- Pinterest – Beauty pins and skincare infographics
- Own App – They also launched a mobile app for exclusive content.
9. Audience Reaction & Comments
Videos often receive over 1M views within a few days. The comments are filled with:
“Best video, really helpful!”
“I tried this and it worked. Thanks Anaysa!”
“Please bring more home remedies.”
Such engagement shows that Anaysa not only entertains but also adds real value.
10. Competitors of Anaysa
While Anaysa is among the top, its competition includes:
- MyMissAnand
- Shruti Arjun Anand
- Komal Pandey
- Sejal Kumar
But thanks to its unique focus on Hindi-speaking women in Tier 2 & 3 cities, Anaysa holds a unique advantage.
11. Future Plans of Anaysa
There are signs that Anaysa is:
- Planning a beauty product line.
- Expanding into regional languages (Bengali, Tamil, etc.).
- Launching short-format series on OTT platforms.
Conclusion
Anaysa is a true digital success story in India’s creator economy. From a small hairstyle channel to a beauty & lifestyle empire with over 12 million subscribers, Anaysa continues to inspire millions of Indian women. Its relatable content, engaging creators, and consistent quality make it a household name.
If you’re someone interested in beauty tips, makeup tutorials, or women empowerment content in Hindi, Anaysa is a must-follow.
🔍 FAQs About Anaysa
Q1: Who is the owner of Anaysa?
A: Anaysa is owned by BrandzUp, a digital company led by Dushyant Kapoor and Shubham Choudhary.
Q2: What is Anaysa’s net worth?
A: Estimated between ₹8–10 crore as of 2025.
Q3: Who is the girl in Anaysa videos?
A: Shruti Sharma is one of the most recognized faces.
Q4: Where can I follow Anaysa?
A: YouTube, Facebook, Instagram, and their mobile app.
