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Explore Aashna Shroff’s inspiring journey from a blogger to one of India’s top fashion influencers. Discover her age, career, net worth, brand collaborations, Instagram, and personal life in 2025.
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🌟 Aashna Shroff Biography 2025: India’s Style & Beauty Queen
Aashna Shroff is a name that resonates with anyone interested in fashion, beauty, and lifestyle content in India. Starting as a blogger, she has transformed into a powerful digital creator, fashion entrepreneur, and influencer who collaborates with global brands. With an elegant style and genuine content, Aashna is followed by millions across platforms and is considered one of the top Indian influencers of 2025.
In this comprehensive biography, we’ll explore Aashna Shroff’s life, career, relationships, brand associations, and why she remains one of the most admired creators online.
🧾 Quick Facts About Aashna Shroff
| Detail | Info |
|---|---|
| Full Name | Aashna Shroff |
| Date of Birth | August 4, 1993 |
| Age (as of 2025) | 31 Years |
| Birthplace | Mumbai, Maharashtra, India |
| Profession | Fashion Influencer, Entrepreneur |
| Active Since | 2013 |
| Platforms | Instagram, YouTube, Blog |
| Relationship | Engaged to Armaan Malik (2023) |
| Brand | The Snob Journal |
✨ Early Life & Education
Aashna was born and raised in Mumbai to a business-oriented family. Her love for fashion and aesthetics began early, inspired by her stylish mother and exposure to global fashion. After schooling, she pursued interior design but eventually shifted focus to fashion and beauty content creation.
She launched her blog, “The Snob Journal,” which quickly gained attention due to her unique styling, honest product reviews, and high-quality visuals.
📈 Rise of Aashna Shroff: Blogger to Fashion Icon
🔹 2013–2016: Blogging Beginnings
- Started her blog The Snob Journal as a hobby.
- Grew rapidly through outfit posts, skincare routines, and travel diaries.
- Gained followers through Pinterest and Instagram visuals.
🔹 2017–2020: Breakthrough
- Became one of the first Indian influencers to collaborate with brands like:
- L’Oréal
- Maybelline
- Estée Lauder
- H&M
- Recognized in Cosmopolitan, Grazia, and Elle India.
- Attended Fashion Weeks in Paris, New York, and Milan.
🔹 2021–2025: Global Expansion
- Officially launched product lines and collaborations.
- Hosted masterclasses and spoke at creator summits.
- Crossed 1 million followers on Instagram and expanded YouTube presence.
- Got engaged to singer Armaan Malik, making headlines across media.
📲 Aashna Shroff on Instagram (2025)
With 1.1M+ followers, Aashna’s Instagram showcases:
- Fashion transitions
- Skincare routines
- Reels from events and travels
- Luxury brand campaigns
- Couple content with Armaan Malik
Popular Hashtags:#AashnaShroff, #TheSnobJournal, #IndianInfluencer, #AashnaOOTD, #AashnaXBrand
💄 Beauty & Fashion Collaborations
Aashna’s portfolio includes both beauty giants and fashion labels, such as:
- Bobbi Brown
- Estée Lauder
- Dior Beauty
- Nykaa Luxe
- Jimmy Choo
- Coach
- Dyson India
- Moët & Chandon
She is praised for her editorial-style photography and ability to blend high fashion with wearable Indian aesthetics.
👗 Aashna’s Fashion Style
| Category | Style Notes |
|---|---|
| Everyday Wear | Clean, minimalist, pastel tones |
| Party Wear | Glamorous yet refined |
| Accessories | Statement bags, sunglasses, layered jewelry |
| Preferred Brands | Zara, H&M, The Label Life, Dior, Arabellaa |
💍 Personal Life & Relationship with Armaan Malik
In August 2023, Aashna got engaged to singer and songwriter Armaan Malik. Their dreamy proposal went viral on Instagram, setting couple goals for millions of fans.
Their content together includes:
- Travel vlogs
- Couple fashion shoots
- Music collaborations
- Engagement event content
Fans eagerly await news of their wedding in 2025.
💼 Brand – The Snob Journal
What started as a blog is now a lifestyle and content brand.
- The Snob Journal is a curated space for all things beauty, fashion, and travel.
- Aashna is expected to launch her own product line, likely in skincare or wellness, under the same brand umbrella.
- The website features blogs, tutorials, shopping links, and style edits.
🎥 YouTube Channel: Aashna Shroff
Aashna’s YouTube channel offers long-form content including:
- Get Ready With Me (GRWM)
- Skincare routines
- Fashion hauls
- Q&As and storytimes
- Collaboration shoots
Key Stats (2025):
- 280K+ subscribers
- Most-watched video: “Proposal Vlog with Armaan Malik” (2.8M+ views)
💰 Net Worth & Income Sources
| Income Source | Estimate (2025) |
|---|---|
| Brand Collaborations | ₹1.5–2 Crore/year |
| YouTube Revenue | ₹20–25 Lakhs/year |
| Affiliate Marketing | ₹10–12 Lakhs/year |
| Product Line (Upcoming) | Potential ₹1 Crore+ |
| Total Net Worth | ₹6–7 Crore+ |
📰 Media Features & Awards
- Cosmopolitan India – “Best Fashion Blogger” (2019)
- Grazia India – “Most Stylish Creator” (2021)
- Elle India – “Power Influencers List” (2023)
- Forbes India – Featured in “Top Digital Creators Under 35”
🤝 What Makes Aashna Shroff Stand Out?
- First-mover advantage in luxury content creation in India.
- Consistently high-quality visuals and editing.
- Warm, approachable personality.
- Rare mix of elegance and relatability.
📝 Final Words
Aashna Shroff has set the bar for Indian influencers. With a sharp fashion sense, trusted beauty recommendations, and an ever-growing empire, she continues to inspire millions of fans across the globe. In 2025, she stands not just as a content creator—but a digital entrepreneur and fashion authority.
Stay tuned for more updates as Aashna prepares to walk down the aisle, expand her business, and possibly enter the world of product-based entrepreneurship.
