Meta Title: Niki Mehra Biography – Fashion Blogger, Instagram Star, Entrepreneur
Meta Description: Discover everything about Niki Mehra – fashion influencer, style blogger, content creator, and entrepreneur. Learn about her age, career, fashion journey, Instagram, and more.
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Introduction
Niki Mehra is a popular name in India’s digital fashion world. A fashion blogger, influencer, and entrepreneur, she’s known for her blend of traditional Indian style with global fashion trends. With a strong presence on Instagram, YouTube, and her own blog and brand, Niki has become a true inspiration for young fashion lovers.
From gracing red carpets to collaborating with international brands, Niki Mehra’s rise from a fashion enthusiast to a global digital icon is truly remarkable. This blog explores her complete biography, styling philosophy, brand journey, and more.
Niki Mehra – Quick Overview
| Attribute | Details |
|---|---|
| Full Name | Niki Mehra |
| Profession | Fashion Blogger, Content Creator, Entrepreneur |
| Date of Birth | August 2, 1993 |
| Age (as of 2025) | 31 years |
| Hometown | New Delhi, India |
| Education | MA in Economics |
| Notable For | Fashion blogging, International campaigns |
| @nikimehra | |
| Marital Status | Married to Aashiv Midha (2023) |
Early Life and Education
Born and raised in New Delhi, Niki Mehra always had a passion for style. She pursued her academics with equal dedication, holding a Master’s degree in Economics. While in college, Niki began experimenting with fashion content online, leading to the birth of her blog – ‘The Niki Mehra Blog’.
Despite being academically driven, she followed her heart and transitioned into full-time fashion blogging in her early 20s.
Rise as a Fashion Influencer
Blogging Beginnings
Niki’s fashion blog began in 2014 as a personal style diary. Her ability to merge high-street fashion with Indian aesthetics and create wearable, unique looks gained attention quickly.
She started sharing styling tips, beauty routines, and outfit breakdowns, attracting a rapidly growing audience. Within a few years, she became one of India’s top fashion influencers.
YouTube and Content Expansion
Niki expanded her brand through YouTube, sharing:
- Lookbooks
- Travel vlogs
- Styling tutorials
- Fashion hauls
- Bridal diaries (including her own wedding series)
Her videos are relatable and visually rich, helping her reach a wider global audience.
Niki Mehra Instagram – A Visual Diary
Niki’s Instagram profile (@nikimehra) is a perfectly curated space that reflects her style journey. With over 800K+ followers as of 2025, it features:
- Fashion campaigns
- Travel experiences
- Bridal and wedding looks
- Street style inspirations
- Reels and behind-the-scenes content
Instagram Highlights also include collaborations, skincare routines, and Q&A with followers.
Global Collaborations and Recognition
International Brands
Niki Mehra is among the few Indian influencers to have worked with global fashion and beauty giants, including:
- Dior
- Estee Lauder
- MAC Cosmetics
- Maybelline New York
- H&M
- Swarovski
She represented India at Paris Fashion Week, London Fashion Week, and Cannes Film Festival, becoming a bridge between Indian fashion and global culture.
Awards and Features
- Featured in Vogue India, Harper’s Bazaar, Cosmopolitan, Elle, and Femina
- Won Cosmopolitan Blogger Awards multiple times
- Part of India’s Top 10 Fashion Influencers list by Social Samosa
- Invited to speak at fashion panels, college events, and digital creator summits
Bridal Journey & Wedding Lookbook
Niki’s 2023 wedding with long-time boyfriend Aashiv Midha was a digital fairytale. From her bridal lehenga by Abu Jani Sandeep Khosla to the mehendi and cocktail looks, each event went viral.
She launched a YouTube bridal series documenting her planning, beauty prep, outfit breakdowns, and vendor reviews — becoming a go-to inspiration for modern Indian brides.
Entrepreneurial Ventures
Niki Mehra’s Fashion Line
In 2022, Niki launched her own fashion label under her name. The collection includes:
- Everyday ethnic fusion wear
- Wedding-ready contemporary pieces
- Festive glam with modern tailoring
- Sustainable fashion made in India
The brand merges heritage craftsmanship with urban fashion sensibilities, echoing her personal style.
Style Philosophy
Niki Mehra defines her style as:
“A mix of Indian roots and global wings.”
Her Signature Aesthetic Includes:
- Layered Indo-western outfits
- Feminine silhouettes with edgy details
- Color-blocking & monochrome themes
- Power dressing with Indian textiles
- Street style that feels editorial
She emphasizes individuality over trend-chasing, encouraging her followers to “Wear What Feels Like You.”
Makeup, Beauty & Skincare Influence
Apart from fashion, Niki Mehra is admired for her glowing skin and beauty looks. She shares:
- Skincare routines
- Home remedies
- Product reviews (Indian & international)
- Makeup hacks
- Tutorials on bridal and party looks
She is a beauty brand favorite, especially for campaigns targeted at Indian skin tones and features.
Niki Mehra’s Net Worth & Income
As of 2025, Niki Mehra’s net worth is estimated between ₹6–8 crore. Her income sources include:
| Source | Contribution (%) |
|---|---|
| Instagram brand deals | 40% |
| YouTube ads & collabs | 15% |
| Fashion label sales | 25% |
| Speaking engagements & events | 10% |
| Affiliate marketing & blogs | 10% |
She charges ₹1.5–3 lakh per campaign, depending on scope and brand association.
Interesting Facts About Niki Mehra
- Started blogging while pursuing a Master’s in Economics
- Believes in ethical and conscious fashion
- Has walked the red carpet at Cannes Film Festival
- Posts regular styling challenges with followers
- Is a dog lover and often features her pet on social media
- Advocates for mental health and body positivity
Niki Mehra’s Impact on Indian Fashion Blogging
Niki is part of the first wave of Indian bloggers who transitioned successfully to full-time content creators and entrepreneurs.
She is credited for:
- Making bridal fashion relatable and modern
- Blending Indian wear with Western silhouettes
- Encouraging authentic storytelling in influencer marketing
- Inspiring a new generation of female creators in India
FAQ Section
Who is Niki Mehra?
Niki Mehra is a leading Indian fashion blogger, content creator, and entrepreneur known for her modern yet Indian-inspired fashion.
What is Niki Mehra’s age?
Niki Mehra was born on August 2, 1993. She is 31 years old as of 2025.
What is Niki Mehra’s Instagram?
Her official Instagram handle is @nikimehra, where she shares fashion, travel, and beauty content.
Is Niki Mehra married?
Yes, she married digital creator Aashiv Midha in 2023.
Does Niki Mehra have a fashion brand?
Yes, she launched her own clothing label in 2022 that blends Indian craftsmanship with modern fashion.
Conclusion
Niki Mehra is not just a fashion blogger; she’s a brand, a voice, and a visual storyteller. With her unique mix of Indian elegance and global edge, she continues to define and inspire digital fashion in India.
From red carpets to wedding looks, from blog posts to entrepreneurial ventures, Niki’s journey shows how passion, creativity, and authenticity can shape a successful personal brand in today’s digital world.
Stay updated with her evolving style and projects through her blog, social media, and fashion line — because with Niki Mehra, style is always personal.
