Meta Title: Ankush Bahuguna Biography – Age, Career, Instagram, Makeup, YouTube
Meta Description: Discover Ankush Bahuguna’s journey as a digital creator, actor, and male beauty influencer. Learn about his career, personal life, videos, makeup content, and more.
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Focus Keywords: Ankush Bahuguna, Ankush Bahuguna biography, Ankush Bahuguna age, Ankush Bahuguna makeup, Ankush Bahuguna Instagram, Ankush Bahuguna YouTube
Tags: Ankush Bahuguna, Indian beauty influencer, Ankush Bahuguna makeup, Ankush Bahuguna Instagram, Ankush Bahuguna YouTube, digital creator, beauty content, male influencer India
Introduction
In the digital era, creators are redefining boundaries and breaking stereotypes—and Ankush Bahuguna is one of the most prominent faces doing just that. From comedy sketches to makeup tutorials, and from brand campaigns to feminist collaborations, Ankush has carved a unique identity in the Indian digital landscape.
With over a million followers across platforms, a bold voice in beauty for men, and razor-sharp wit, he’s not just another influencer—he’s a trailblazer redefining masculinity with glam and grace.
In this blog, we dive deep into the life, work, influence, and legacy of Ankush Bahuguna.
Ankush Bahuguna – Quick Facts
| Attribute | Details |
|---|---|
| Full Name | Ankush Bahuguna |
| Date of Birth | February 22, 1993 |
| Age (2025) | 32 years |
| Birthplace | New Delhi, India |
| Profession | Content Creator, Actor, Makeup Artist |
| Education | Architecture from Sushant School of Art & Architecture |
| Popular For | Instagram reels, makeup videos, beauty content |
| Instagram Followers | 1.1 Million+ |
| YouTube Channel | Wing It With Ankush |
Early Life & Education
Ankush was born and raised in New Delhi, where he pursued Architecture but eventually realized his passion lay elsewhere—in storytelling, humor, and beauty. After graduation, he pivoted into content creation, fueled by an urge to express himself beyond blueprints and building plans.
His academic background helped shape his sense of design and aesthetics, which clearly reflects in his visually creative videos and makeup artistry today.
Digital Breakthrough – From Scribbled Stories to Glammed-Up Reels
Ankush initially rose to fame through ScoopWhoop, where his relatable skits and funny takes on everyday life caught attention. His videos, especially those on:
- Roommate struggles
- Indian parents
- Dating woes
- Pop culture satire
went viral and helped him establish a fan base.
He later started creating content independently, shifting focus from comedy to social commentary, beauty, and personal vlogs, giving fans a closer look into his personality.
Makeup & Masculinity – Breaking Stereotypes with ‘Wing It With Ankush’
One of Ankush’s boldest and most impactful moves was entering the beauty influencer space—an area rarely explored by Indian male creators. Through his YouTube channel and Instagram reels, he started doing:
- Makeup tutorials for men
- Gender-inclusive beauty content
- Collabs with leading female influencers like Shreya Jain, Roshni Bhatia, and more
- Reviews of skincare and makeup products
His YouTube series, “Wing It With Ankush”, features guests and makeup sessions that combine humor, heart, and highlighter!
His work has been celebrated for:
- Promoting beauty without gender rules
- Encouraging men to be expressive and emotionally open
- Creating a safe space for queer, male, and gender non-conforming beauty lovers
Acting & Collaborations
In addition to content creation, Ankush has appeared in short films and sketches for brands and platforms like:
- Netflix India
- Amazon miniTV
- MensXP
- BuzzFeed India
- Unacademy, Nykaa Men, Maybelline, Plum and more
He’s also featured in panel discussions, award functions, and brand campaigns promoting mental health, LGBTQ+ rights, and inclusive fashion.
Instagram Influence – Humor, Glam & Real Talk
With over 1.1 million followers on Instagram, Ankush curates a vibrant mix of:
- Comedy sketches
- Fashion-forward selfies
- Tutorials
- Open letters about vulnerability, loneliness, and societal pressure
- LGBTQ+ advocacy and collaborations with creators like Kusha Kapila, Srishti Dixit, Dolly Singh, and more
His relatable content, aesthetic edits, and witty voiceovers have made him one of India’s most loved male influencers.
Fashion & Personal Style
Ankush’s personal style is a blend of:
- Androgynous fashion
- Gender-fluid beauty
- Indian streetwear
- Clean grooming aesthetics
He’s often seen experimenting with:
- Bold lip shades
- Nail polish
- Monochrome outfits
- Statement accessories
He’s not just promoting trends—he’s starting them.
Awards & Recognition
Thanks to his influence and bold content, Ankush Bahuguna has been featured in:
- Forbes India’s Top Creators List
- Cosmopolitan India’s Most Influential Creators
- India Today’s Youth Icons (Digital)
- Grazia Young Influencer Awards
He’s also a TEDx speaker, where he spoke on “Redefining Masculinity in the Beauty Industry.”
LGBTQ+ Allyship and Mental Health Advocacy
Though Ankush identifies as a cisgender heterosexual man, he’s one of the strongest mainstream allies for India’s LGBTQ+ creators. He frequently addresses:
- Toxic masculinity
- Body shaming
- Mental health stigma in men
- The gendered nature of makeup and self-expression
He uses his platform not just for laughs but also for change, opening up conversations many still avoid.
Ankush Bahuguna’s Net Worth & Earnings (2025)
With his growing popularity, Ankush’s estimated net worth in 2025 is between ₹2 – ₹3.5 crore, earned through:
Revenue Sources:
- Instagram brand collaborations
- YouTube monetization (Wing It With Ankush)
- Sponsored reels and product placements
- Hosting gigs and brand shoots
- Paid speaking engagements and workshops
Brands he has collaborated with include:
- Nykaa
- Maybelline
- HUL
- Garnier
- Amazon
- Instagram India
Controversies & Criticisms
Ankush has largely maintained a clean reputation but occasionally receives backlash from:
- Conservative users questioning men using makeup
- Trolls targeting his gender expression
- Misinterpretations of sarcasm in skits
To his credit, he addresses such comments with humor and maturity, turning hate into awareness moments.
Ankush Bahuguna’s Popular Videos
Some of his most viral content includes:
- “How Boys Apply Makeup vs How Girls Do It”
- “Wing It With Ankush: Episode ft. Kusha Kapila”
- “Indian Parents and Makeup”
- “Makeup for Men 101”
- “How to Respond to Sexist Relatives”
His content proves that you can be funny, fabulous, and fierce—all at once.
FAQs about Ankush Bahuguna
Who is Ankush Bahuguna?
Ankush Bahuguna is an Indian content creator, actor, and male beauty influencer known for his humor, makeup tutorials, and gender-inclusive content.
Is Ankush Bahuguna gay?
No, Ankush identifies as a cis-het man but is a strong LGBTQ+ ally and frequently advocates for gender inclusivity.
What is “Wing It With Ankush”?
It’s his YouTube makeup series where he does makeup while having conversations with guests about life, beauty, and identity.
What are Ankush Bahuguna’s main social media platforms?
He is most active on Instagram, YouTube, and X (Twitter).
Has he acted in web series?
Yes, he has featured in sketches, short films, and digital campaigns across platforms like Netflix India and Amazon Mini TV.
Conclusion
Ankush Bahuguna isn’t just a content creator—he’s a cultural voice in India’s digital space. Whether it’s redefining masculinity, normalizing makeup for men, or making us laugh with skits that hit too close to home, he continues to inspire authenticity, style, and substance.
His journey is proof that the future of beauty is inclusive, expressive, and wonderfully unfiltered.
