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Discover everything about Malvika Sitlani – India’s top beauty influencer, YouTuber, and founder of Masic Beauty. Learn about her age, career, personal life, and beauty empire.
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💄 Malvika Sitlani Biography (2025): The Rise of a Beauty Powerhouse in India
Malvika Sitlani is a trailblazer in the Indian beauty and influencer space. From being a model on national television to building a highly engaged community on YouTube and Instagram, and launching her own beauty brand, Masic Beauty, Malvika represents the new age of self-made digital entrepreneurs.
This post dives deep into Malvika Sitlani’s age, background, family, career, YouTube journey, Masic brand story, personal struggles, and social influence—perfectly optimized to enhance your Google rankings.
📌 Quick Overview
| Attribute | Details |
|---|---|
| Full Name | Malvika Sitlani Aryan |
| Birth Date | August 1, 1992 |
| Age (2025) | 32 years |
| Birthplace | Mumbai, Maharashtra, India |
| Profession | Beauty Influencer, YouTuber, CEO |
| Marital Status | Separated (ex-husband: Akhil Aryan) |
| Kids | 1 Daughter (born 2023) |
| Net Worth (2025) | ₹6–8 Crores (estimated) |
🌱 Early Life and Education
Born and brought up in Mumbai, Malvika hails from an Anglo-Indian background. She attended Bai Avabai F. Petit Girls’ High School and later pursued media studies. Her upbringing in a multicultural environment shaped her openness, confidence, and visual storytelling skills that now define her content style.
🌟 Modeling Career & India’s Next Top Model
Before stepping into the beauty world, Malvika entered the public eye as a contestant on Season 1 of MTV India’s Next Top Model in 2015. Her elegance and poise earned her instant attention, but her love for beauty and communication led her to a different path—YouTube.
🎥 YouTube Journey: The Foundation of Her Empire
Malvika launched her self-titled YouTube channel in 2015. Initially focusing on makeup tutorials, skincare tips, hauls, and product reviews, she quickly rose to fame thanks to her clear communication and charismatic presence.
📈 Channel Stats (as of 2025)
- Subscribers: 790K+
- Total Views: 90+ million
- Popular Videos:
- “Bridal Makeup Tutorial”
- “Luxury Skincare Routine”
- “Pregnancy Journey Vlog”
- “GRWM: Wedding Edition”
Her videos appeal to young Indian women looking for authentic, practical, and luxury beauty recommendations.
💄 Masic Beauty – A Fragrance Revolution
In 2021, Malvika Sitlani launched Masic Beauty, a brand focused on body mists and fragrance-based self-care. The brand’s unique selling point lies in its:
- Cruelty-free and paraben-free formulas
- Elegant, Instagram-worthy packaging
- Emotional storytelling via scents
🌺 Bestselling Products:
- “Bloom” Body Mist
- “Muse” Mist
- “Reverie” Mini Trio
Masic quickly became a hit among Gen Z and millennials, often selling out within hours of restocks.
👩👧 Motherhood & Personal Journey
In 2023, Malvika gave birth to her daughter. Around the same time, she announced her separation from her husband, Akhil Aryan. Despite personal challenges, she chose to open up about postpartum experiences, mental health, and solo parenting—making her even more relatable and admired.
She documented parts of her pregnancy and motherhood journey on YouTube and Instagram, helping break stigma around:
- Breastfeeding
- Body image post-pregnancy
- Mental health after childbirth
💰 Net Worth & Business Empire (2025)
Malvika is among India’s most successful beauty influencers turned entrepreneurs. Here’s a breakdown of her income:
| Income Source | Earnings (Approx.) |
|---|---|
| YouTube Ad Revenue | ₹1.5–2 lakhs/month |
| Brand Collaborations | ₹8–12 lakhs/month |
| Masic Beauty Profits | ₹3–4 crores/year |
| Instagram Sponsored Posts | ₹1–2 lakhs/post |
| Public Appearances | ₹4–5 lakhs/year |
Her estimated net worth in 2025 stands between ₹6–8 crores, thanks to consistent branding and strategic business choices.
👗 Fashion & Lifestyle
Apart from makeup, Malvika’s followers also admire her chic, modern fashion sense. Her style includes:
- Oversized blazers and co-ord sets
- Minimalist gold jewelry
- Neutral tones with pops of color
- Designer handbags and luxury skincare
She promotes sustainable fashion and has collaborated with platforms like Nykaa Fashion, Myntra Luxe, and H&M.
🤝 Collaborations and Brand Partnerships
Malvika has worked with numerous Indian and international brands, elevating her image as a premium influencer.
🛍️ Top Brand Associations:
- Nykaa
- Estee Lauder
- Huda Beauty
- Charlotte Tilbury
- L’Oréal Paris
- Lakmé India
- Amazon Beauty
- MAC Cosmetics
She’s also a regular invitee to beauty summits, digital panels, and fashion influencer conclaves.
📱 Social Media Presence (2025)
Malvika’s reach goes beyond YouTube.
| Platform | Followers |
|---|---|
| 610K+ | |
| YouTube | 790K+ |
| 55K+ | |
| Threads | 30K+ |
She uses her platforms not just for product content, but for conversations around self-worth, hustle culture, and healing.
🧠 Mental Health Advocacy
What sets Malvika apart is her openness about anxiety, therapy, and influencer burnout. She’s addressed:
- Taking breaks from content
- Feeling overwhelmed with fame
- Setting boundaries with fans and brands
This honest communication has built her a loyal, emotionally connected audience.
📝 Interesting Facts About Malvika Sitlani
- She was the first Indian influencer to launch a fragrance-first beauty brand.
- Malvika speaks fluent Hindi, English, and a little Marathi.
- She is also a trained public speaker.
- She doesn’t believe in celebrity worship, instead encouraging self-love and authenticity.
- She’s known to reply to DMs personally, especially from new moms.
📚 FAQs About Malvika Sitlani
❓Who is Malvika Sitlani?
Malvika Sitlani is a top Indian beauty influencer, YouTuber, and founder of Masic Beauty, known for her makeup tutorials and entrepreneurial journey.
❓What is Malvika Sitlani’s age?
As of 2025, she is 32 years old, born on August 1, 1992.
❓Is Malvika Sitlani married?
She was previously married to Akhil Aryan. The couple separated in 2023.
❓What is Masic Beauty?
Masic Beauty is Malvika’s beauty brand focused on body mists, fragrances, and self-care products.
❓What are Malvika Sitlani’s income sources?
She earns from YouTube, brand deals, her brand Masic, and Instagram promotions.
💬 Final Words
From vlogger to beauty brand founder, Malvika Sitlani has defined modern-day influence. Her story is not just one of fame, but of resilience, reinvention, and the power of digital platforms to build empires. As Indian content creation evolves, Malvika remains at its forefront—stylish, strong, and always relatable.
